Lyle's Lens

Case record 03

American Football ACT's flag football competition

Two flag football players leap for the ball above their heads on a grass field, American Football ACT
Close view of a flag football player's pink boots and strapped ankle on the grass A flag football player in a bucket hat and blue wraparound sunglasses raises gloved hands to the camera

Context

American Football ACT's flag football competition, February to June 2024. Lyle covered four months of games across several venues. The code was building depth ahead of flag football's debut as a full medal sport at the Los Angeles 2028 Olympic Games.

Strategy

Photos were delivered weekly for the league's own channels, to help with recruitment, community building and social media. They could also be scaled up for commercial use.

Delivered

Lyle covered four months of the competition and delivered the photos weekly. The league’s communications lead wrote:

“You have been amazing and an integral part of the league's success.”

Tyler McShane, then Communications at the former ACT Gridiron, now President of American Football ACT, in written correspondence, 28 April 2024.

Game day action

A flag football quarterback throws past a referee, with Telstra Tower on the hill behind A flag football player in sunglasses holds up a hand in an orange patterned glove A flag football player in a black and teal kit, with gloved hands and a yellow flag belt, faces the camera A bearded player in white-framed sunglasses looks out from behind a blurred teammate in a green shirt Two players' gloved hands reach towards each other, a blurred person in a dark jacket behind them

Related

Need a match, a round or a season covered?

Tell Lyle the dates, the venues and what the photos are for.

Book match coverage (opens email) Ask about a Discovery Audit (opens email)

You'll get a written reply within one business day.
Based in Canberra | Ngunnawal Country.

Or email lyle.holt@lyleslens.com