Context

AFL Canberra needed consistent, professional photos of roughly 70 athletes from six clubs and umpires before the season started.

Strategy

One planned media day produced around 200 studio-lit identity portraits. Clubs and the league could draw on them all season.

Method

The lighting was set up so athletes' faces and sponsor logos both read clearly, whatever channel the photo ends up on. This was a built-to-order job. The brief was 5x4 portraits on a white background, and AFL Canberra’s media team removed the background and used the portraits on their own designs.

Operational Value

One day gave about 200 ready-to-use photos, shot to the same standard for every club.

AFL Canberra Media Day studio portrait, Belconnen Magpies player

Behind the Scenes: How the Day Ran

The lighting set-up, the brief to the players, then each player and umpire on the mark, followed by the finished portrait from that moment.

AFL Canberra Media Day, March 2026. Shot to AFL Canberra’s brief: 5x4 portraits on a white background. Music: Nbhd Nick, “Three Count (Instrumental Version)”, courtesy of Epidemic Sound.

Media Day Portraits: Queanbeyan Tigers, Jets, Belconnen Magpies, Eastlake Demons, Ainslie FC, Batemans Bay Seahawks