The Evidence Record / Dr Anthony Walker
Founder, Optimised Human Performance
Consultants, senior public servants and leaders are asked for a photograph all the time: a capability statement, a conference program, a LinkedIn update, an agency announcement. Each one wants a different shape. Most people end up re-cropping the same headshot, or sending one that doesn’t quite fit. An identity library is planned so the right photograph is already there.
It’s for consultants, senior public servants, founders, board members and speakers who are asked for photographs at short notice, often in formats they didn’t plan for. It’s the same principle Lyle’s Lens uses to put elite talent on the radar in sport.
Optional modules: Speaking, Brand colours, Additional location, Bespoke setting and Additional photograph. Anthony’s library shows the product with the Speaking and Brand colours modules and three settings. It holds 10 photographs (six looks and four speaking photographs) in 47 versions. A full identity library is up to 12 photographs of your choice.
Anthony works on fatigue, heat and human performance risk in Defence and emergency operations. His photographs need to work on his LinkedIn profile and banner, on OHP’s website, alongside the articles he writes, and in promotion for his speaking engagements.
Different uses call for different photographs. A profile photo has to read at a small size. A website banner needs room beside him for a headline. Speaking promotion needs a photograph suited to that context, with room for event information.
In the pre-shoot consultation, Anthony and Lyle worked through where the photographs would appear before deciding what to shoot. They chose wardrobe options that provided six distinct looks, from a suit and tie to OHP’s branded polo. The session also included a directed series of speaking gestures. All of it was photographed in 54 minutes on 12 August 2026, at a location convenient to Anthony.
Environmental photographs don’t require moving between locations, which keeps your time in front of the camera short. Anthony didn’t have to travel between locations or wait for the right light. The aim is to keep your time commitment low and make every delivered photograph useful.
Six steps from the consultation to photographs in use.
Lyle plans the session around where the photographs will be used, then directs the shoot. Lyle retouches every selected photograph in house and finishes it on each chosen background. Each version is cropped for the formats you choose, filed by where it will be used, and proofed for your selection.
Six looks and four speaking photographs, each made in several versions. Here are the six looks on studio backgrounds, and the same six photographs in OHP’s brand colours.
Top: studio white and black. Bottom: the same photographs on OHP navy and bronze, with the gold logo on the polo kept sharp and readable.
Studio backgrounds are included in every library. Environmental photographs can be made in your workplace during the session, or from a studio photograph placed into a suitable setting. Both are included at the same price, and every photograph is delivered at high resolution however it’s made. If a setting needs to be photographed separately or at a particular time, such as sunset light in your building, the extra time is quoted separately. Anthony does not work from an office, so all three of his environmental settings were built from studio photographs placed into each scene.
Different uses need different shapes. LinkedIn uses a profile photograph and a long, thin banner. Feeds and speaker announcements often use a portrait shape. Stories and event screens are often tall. Websites, slides and article covers are wide. Email signatures and Teams show a tiny circle.
Lyle builds the formats around your uses. You do not need to crop or resize the photographs yourself, and automated cropping is less likely to cut into the composition.
One photograph, six formats, each framed for where it goes.
Lyle delivers a curated library, filed by look, background and use, with every file named so you can find the photograph you need. The files arrive cropped, named and ready for their planned uses.
Each wide photograph leaves space for a headline or other copy. Anthony faces into that space. These headlines use OHP’s colours. Yours are tailored to your brand.
The banner and profile photo working together on LinkedIn.
Anthony can use that space for a speaking announcement, then replace it later with an article or program.
The library at work, across studio and environmental settings.
All mockups were made in Canva from the library files as delivered, with no further editing.
Every photograph is licensed for your own professional use: your LinkedIn and other profiles, your organisation’s website and channels, your speaking promotion and media requests. You don’t have to ask Lyle each time you use a photograph within that licence. Paid advertising is licensed separately.
People form impressions of traits including trustworthiness and competence from faces within about a tenth of a second. Longer viewing did little to change the overall pattern of those judgements.1
Which photograph you use matters too. Different photos of the same person create different first impressions, and the gap can be as wide as the gap between two different people. Viewers also prefer different photographs of the same person for different contexts.2 Different professional uses can call for different photographs.
LinkedIn advises a profile photo that’s recent and shows what you’d look like if someone met you tomorrow.3 Several looks and settings give you a current photograph for different uses without another shoot.
1. Willis & Todorov, Psychological Science, 2006. 2. Todorov & Porter, Psychological Science, 2014. 3. LinkedIn Talent Blog, August 2024.
Start with a short conversation about where your photographs need to work. Lyle recommends a product and any modules, confirms the price in a written quote, and books your session. A 50% deposit secures the date.
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